AZ C.A.S.E.S.     Center for Advanced Sustainable Energy Systems 

 Resources • Experts • Planning • Research • Speakers



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AZ Cases Founders
Last year enough solar energy fell on Arizona to power the entire United States.  

Unfortunately, we did not capture it or turn it into electricity.  Doing so, we wasted energy that is equivalent to millions of barrels of oil.

If your concerns are environmental, the result was the burning of more fossil fuel.  That created more greenhouse gasses, and created more pollution.  But that is not the entire picture. We also spent $6 billion dollars to buy energy from out of state. These imports employed hundreds of out of state skilled laborers; jobs which could be in Arizona making a significant reinvestment in our local economy.  

We are the Center for Advanced Sustainable Energy Systems (C.A.S.E.S.) we assess such situations.  Our purpose is to aid and support the development of large-scale alternative energy systems.  Our viewpoint is that Arizona can become a major force in both alternative energy and job creation from the emerging alternative fuel industry.  The State can emphasize the use of an abundant, local resource-- our intense sunlight.  

A Starting Point

The Center for Advanced Sustainable Energy Systems (C.A.S.E.S.) is examining a model for alternatives to large scale electrical plants.  That model must make economic sense to power companies. It uses available power distribution systems and fits into normal industry timelines for replacement of existing generation facilities.  

The C.A.S.E.S. model is unique in that both solar and hydrogen technologies are components.  The result is a system that produces both electricity and hydrogen during the day, and then burns hydrogen to produce electricity at night.  The byproduct of this process is water.  

Imagine a major power plant like this growing out in the desert, and consider the implications of building a plant of this type or retrofitting existing plants.  It requires construction crews to build it and then many other jobs to run it.  Other companies emerge to support the plant.  New jobs create a need for new services such as stores and entertainments for employees and their families.  

These plants create a vanguard for new technologies.  This will bring in researchers from our universities and the private sector. The result is a plant that creates jobs, helps build a livable, responsible community, creates electricity we can use here or export (sell) outside the state, and promotes research and innovation.  The loop continues to roll forward as a result of the accompanying innovations.

Industry in Transition

Once we know how to build and operate these types of plants, we can build them for sale anywhere in the world.  We would have the abilities needed to design, install, configure, and manage these globally.  Though getting to this point is not simple, the far-reaching benefits are many.

This type of plant does not exist today.  It will require some new technologies that do not yet exist, and needs the costs of some technologies to drop dramatically.  It also needs a number of companies, individuals, and agencies to work together.  

Enter C.A.S.E.S.

This is where C.A.S.E.S. comes in. We help connect the dots.  Our consortium works to bring together people who can help make things happen, reduce waste and redundancy, and leverage resources. We seek out information from the most knowledgeable people we can find and share it with those who can use it.  We are a matchmaker between companies that have technologies and expertise and those who can use it.  Our role is to support and advance these objectives.   To companies that are moving in the same direction, we offer our own expertise in areas such as technology, economics, business development, marketing, and sales plans and techniques.

We constantly search for solutions in many areas as diverse as solar-hydrogen, ethanol, gas diffusion, thermal engines, thermo-catalytic systems, wind power, biology, and nanotechnology.  We are attempting to attract businesses to Arizona as well as help develop promising businesses in Arizona to help build a major cluster of alternative energy companies with the intention of have the Top 100 alternative energy companies of the future either located in Arizona and surrounding regions or to have major facilities here.

C.A.S.E.S. Goals for Arizona

We are ambitious and optimistic in our outlook.  Consider this—Create an environment that attracts the Top 100 alternative energy companies in the future to either locate in Arizona and the surrounding regions or to have major facilities here.  We want to attract and develop promising businesses and use this to build a major cluster of alternative energy companies.

C.A.S.E.S. is a non-profit Arizona-based LLC.  Our purposes are to educate the general public, connect businesses, bring innovative, economically viable ideas to the table, and help build the intelligence infrastructure for the development of major new businesses in this region.  

Funding

We derive our funds from two sources. The first is contributions. The second is through our consulting and advising activities.  Any proceeds above our costs are used to support our other activities.

How to Use C.A.S.E.S. to Your Advantage:
•    Compliance with Industry Standards
•    Innovation and Trend Reports
•    Assesssments based on Malcolm Baldrige Quality Principles

o    We provide speakers for civic groups, schools, universities, professional associations, and other groups on the issues mentioned above.  
o    We meet with businesses to discuss the models we support and to learn how their companies could be involved in the development of the alternative energy industry.  
o    We seek out and interview industry leaders to gain insight to develop practical models that fit the economics of large and small business.  
o    And we would like to talk with you.

Arizona can be a major player in alternative energy in the immediate future.  It can be a major global player in the production and delivery of large-scale systems globally.  The estimated market today for energy is virtually 100% of the world’s population.  The common drawback is that large-scale, practical, build-able, economical systems do not exist today.  The companies that can build these could be enormously profitable.  Many new jobs could be created.  The cities and states where these businesses are located will prosper.  C.A.S.E.S. believes that this is a worthy goal.  

Simply ask yourself, “What role do I want my company to play?” or “How would my company be affected?” Let’s talk about how you would benefit from these new businesses, or how you might be involved in what we believe is a model that can create a bright economic future.



These are AZ CASES founding members:


Michelle B. Cubas, Enterprise Business Coach, Positive Potentials LLC

Positive Potentials LLC

is a business enterprise coaching, marketing and strategic-focused consulting and training company founded in 1982 by Michelle Cubas.

We aim to return purpose to work and the “people factor” into business™.

Positive Potentials’ services provide cross-cutting tools, tactics and techniques to produce optimum productivity for you and your associates. People at all levels of the business can achieve more, not just do more, when  they apply their innate emotional intelligence.

Our reason for being is to serve individuals, companies, businesses and communities through positive and effective communications, strategic thinking and planning development so everyone benefits within each sphere of influence.

  •  Purposeful challenges
  •  Depth of understanding, and
  •  Resources to answer the questions
     most people have yet to ask.


Scott Mackenzie, Principal, MacThink Inc.  (480) 704-2587
    
Scott is a successful entrepreneur and experienced financial leader. His 25 years of professional experience includes diverse projects coupled with the engineering community. Scott’s finance leadership positions include the semiconductor, satellite, data communication and energy efficiency industries. In his consulting practice, he has helped companies reduce operating risk through process improvement.  Scott is a co-founder of CASES. He instructs courses in Economics and Entrepreneurial Finance at DeVry University and frequently sits on the Capstone Panel to critique business cases developed by graduating MBA students. Today, he identifies and helps provide energy savings for municipal, K-12 and higher education customers as Finance Director for a leading energy service provider in the Southwest.


James A Subach, Ph.D., JAS & Associates, Inc.
Jim’s first foray into solar energy occurred in high school when he built a solar furnace and a sun-powered radio.  The solar furnace could easily melt lead and the solar radio played local radio stations.  Professionally, Jim’s career has been varied, challenging, and rewarding.  He has been a Visiting Scientist at NASA, an instructor at several colleges and universities, and has run his own business and technology consulting firm for the last 25 years.  He has helped start several businesses and has been a consultant to others.  He is one of the co-founders of CASES and a Professor of Practice in Electronic Systems at the Polytechnic campus of ASU.  At ASU he is part of the alternative energy faculty, focuses on producing business-ready graduates, and works with industry to imbed entrepreneurship into the curriculum and to expand business use of alternative energy systems.  He is currently helping to bring a new technology-services company out of the ground at ASU. 


Michael Wagner, Bio-Fuels Officiano, (480) 940-6416
Michael is an alternative energy advocate with a focus in bio-fuels. He promotes the idea that we can be environmentally correct and economically sound at the same time. As a founding member of CASES he works to bridge the divide between innovative energy solutions and economic reality. He is currently working to certify diesel vehicles for biodiesel use and to establish the first biodiesel cooperative in Arizona. Michael is a senior technology marketing executive and a Launch Pad panelist with ASU Technopolis.